Question Five- How did you attract/address your audience?

I didn't use many cover lines on my front cover as I wanted my main cover line to be the main focus and it took up most of my front cover. My main cover line related to my image and this was my main point to attract my audience as realistically they will have wanted the coverage on the particular artist I used as it was an exclusive interview. My other cover line was positioned in the sweet spot which attracts the audience straight away because of it's positioning and the colours I used stood out from the page. Also because it is advertising the opportunity to win tickets to a festival it draws my target audience in because at the ages I'm aiming my magazine towards they are particularly interested in going to festivals during the summer because it is the ultimate experience to have during your teenage years. The tone of my cover lines is authoritive as it's all exclusive and opportunities to win prizes so it makes the target audience excited and eager to read the magazine and more importantly invest and buy it. The fact that my magazine has such exclusivity means to the target audience it look like it's talking about and looks like the most authoritive and well respected magazine on the market. The air of exclusivity around the magazine makes it seem more superior compared to others and this is what will set it aside the rest in the magazine market.The masthead stands out, and also advertises the genre of the magazine so people interested in the genre my magazine is based around will be attracted to it automatically. The main reason the masthead stands out is because it's white against a background that uses many colours, and straight away this makes it attractive. The font style is quite bold and impacts on the page and this also makes it stand out from the rest of the text on the page.
As my main cover line uses the most unique font on the page this automatically makes it stand out from the rest of page and as this is the main focus for attention the font helps it to achieve this aim.
Another way in which I attracted my audience is using multiple entry points such as taking advantage of the sweet spot, and using pull out quotes on my contents page and double page spread. This allowed my audience to enter the pages from different points, and see it from different angles and instead of reading it like you would a traditional page in a book they read it in a more unique way which adds to the enjoyment of reading a magazine.